Thebe Magugu

womenswear

SOUTH AFRICA
RTW
designers Thebe Magugu

biography

Founded in 2015 by Thebe Magugu, the eponymous label is a contemporary South African fashion brand producing women’s ready-to-wear and accessories. With the values of quality, novelty, and culture as the pillars of the brand, Thebe Magugu is constantly looking for new ways of presenting women with clothing that enhances everyday sleek, forward-thinking designs. Using motifs from Africa’s storied past, the brand aims to provide smart, multi-faceted clothes to the women who wear them. His collections—Geology (SS’17), Home Economics (AW’18), and Gender Studies (SS’18)—are named as a nod to the current political climate in both South Africa and abroad, particularly regarding the expectations put on the modern woman. "Here in South Africa, we are in a state of socio-political flux," the designer said, speaking to Nataal. "Among all the beauty in the country, there are some very stressful and damaging events coming into light almost with each passing day. So I just started imagining a woman taking to the great outdoors, to escape the pressures and noise of urban living. She takes time to recover, think, breathe and regroup.”

collections

SS'19 Art History
AW'18 Home Economics
SS'18 Gender Studies

Thebe Magugu

womenswear

SOUTH AFRICA
RTW
designers > Thebe Magugu

biography

Founded in 2015 by Thebe Magugu, the eponymous label is a contemporary South African fashion brand producing women’s ready-to-wear and accessories. With the values of quality, novelty, and culture as the pillars of the brand, Thebe Magugu is constantly looking for new ways of presenting women with clothing that enhances everyday sleek, forward-thinking designs. Using motifs from Africa’s storied past, the brand aims to provide smart, multi-faceted clothes to the women who wear them. His collections—Geology (SS’17), Home Economics (AW’18), and Gender Studies (SS’18)—are named as a nod to the current political climate in both South Africa and abroad, particularly regarding the expectations put on the modern woman. "Here in South Africa, we are in a state of socio-political flux," the designer said, speaking to Nataal. "Among all the beauty in the country, there are some very stressful and damaging events coming into light almost with each passing day. So I just started imagining a woman taking to the great outdoors, to escape the pressures and noise of urban living. She takes time to recover, think, breathe and regroup.”

collections

SS'19 Art History
AW'18 Home Economics
SS'18 Gender Studies