Tongoro

womenswear

SENEGAL
RTW
ACCESSORIES
designers Tongoro

biography

Founded in 2016 by Sarah Diouf, Tongoro is a ready-to-wear label dedicated to the development of Senegal. Diouf did not set out to become a designer: in 2009, she launched Ghubar, an online fashion and culture magazine highlighting mainstream media, marking her first step towards creating a larger platform to celebrate African women in fashion. Following Ghubar, Diouf founded Noir, an African fashion and lifestyle publication, which she still oversees today. Her work in media led her to launch her first fashion line, with the goal of being an affordable, ‘Made in Africa’ brand for women both on the continent and abroad. Speaking to Elle South Africa about her vision for the brand, the designer said, “The Tongoro girl is one of a kind; she's an adventurer. She's feminine, playful, full of character, she's never afraid of trying new things.” Diouf's design process is consistent, and unique to her brand. "I try to translate 2 words I work around into the clothes which are rhythm and easy. I work on silhouettes and wardrobe concepts, such as sea side life, music and traveling. The pieces being super affordable, I want the girl I am doing this for to feel like she can shop a 360° closet in one place," she said, describing it to Harper's Bazaar.

collections

AW'18
SS'18

Tongoro

womenswear

SENEGAL
Sustainable
RTW
ACCESSORIES
designers > Tongoro

biography

Founded in 2016 by Sarah Diouf, Tongoro is a ready-to-wear label dedicated to the development of Senegal. Diouf did not set out to become a designer: in 2009, she launched Ghubar, an online fashion and culture magazine highlighting mainstream media, marking her first step towards creating a larger platform to celebrate African women in fashion. Following Ghubar, Diouf founded Noir, an African fashion and lifestyle publication, which she still oversees today. Her work in media led her to launch her first fashion line, with the goal of being an affordable, ‘Made in Africa’ brand for women both on the continent and abroad. Speaking to Elle South Africa about her vision for the brand, the designer said, “The Tongoro girl is one of a kind; she's an adventurer. She's feminine, playful, full of character, she's never afraid of trying new things.” Diouf's design process is consistent, and unique to her brand. "I try to translate 2 words I work around into the clothes which are rhythm and easy. I work on silhouettes and wardrobe concepts, such as sea side life, music and traveling. The pieces being super affordable, I want the girl I am doing this for to feel like she can shop a 360° closet in one place," she said, describing it to Harper's Bazaar.

collections

AW'18
SS'18